São Paulo is, as of today, the center of the Latin American iGaming universe. BiS SiGMA Americas 2026 returns to Brazil for the fourth consecutive time, and it does so on an unprecedented scale: the Transamerica Expo Center will host over 18.500 delegates and 250 speakers across three simultaneous stages over four days.
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This year’s edition is not just another one on the calendar. Brazil is no longer debating regulation as a hypothesis: it is moving through the next phase of building a sustainable framework that includes taxes, supervision, advertising standards, and consumer protection. This context turns this summit into more than just a networking event: it is the space where the decisions that will shape the regional market in the coming years are taking form.
An opening day designed to make a difference
The program kicks off today with a full inaugural day that combines high-level activities with experiences designed to facilitate networking from the very first moment.
The morning begins outside the main venue. The SiGMA Nexus Elite Golf Tour promises high-level action, VIP events, and top-tier entertainment at the Monte Carlo Poker Club. In parallel, delegate registration takes place at Boteco São Bento in a format conceived as an experience in itself: Brazilian barbecue, drinks, live music, and a smooth entry into the networking circuit.
The most anticipated moment of the opening will take place on the Itaim Stage. At 10:00, former Formula 1 driver Rubens Barrichello will join Eman Pulis for the official opening ceremony, after which he will drive a Porsche from the stage to the company’s stands. The vehicle will later be adapted as a racing simulator for attendees.
Three stages, doubled floor space, and nine networking lounges
In terms of infrastructure, this edition represents a considerable quantitative leap. The exhibition floor has doubled compared to previous editions, and the program is structured across three stages with dual-language content, positioning this edition as the most ambitious in the event’s history.
For more specific conversations, the venue features nine lounges designed for more comfortable and intimate meeting formats, complementing the activity on the exhibition floor, which is open during the three main days of the event.
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The event brings together professionals from across the entire iGaming and betting value chain: operators, suppliers, payment gateways, compliance firms, law firms, media, affiliates, and technology companies looking to expand their presence in Latin America.
Award nights, a speakeasy, and a closing party
The evening agenda for BiS SiGMA Americas 2026 matches the daytime program. April 6 and 7 are reserved for the award ceremonies: the SiGMA Awards, for Platinum ticket holders, and the BiS Awards, by invitation only. On April 8, a premium networking evening will be held at a secret speakeasy bar, also for selected guests.
On April 9, the summit closes for all participants at the Tokio Marine Hall with the official BiS SiGMA closing party. And for those who don’t want the experience to end there, on April 10, 50 top-tier affiliates will fly by private jet to Florianópolis for an exclusive retreat featuring private dinners, rafting, a boat barbecue, and a cruise around the island.
Why São Paulo is the right setting
São Paulo is Brazil’s largest city and the main financial and economic hub of Latin America, concentrating a large portion of the country’s gaming and betting market companies. This means direct access to investors, technology partners, payment methods, media, and a business environment prepared to welcome global companies.
Now in its fourth edition, BiS SiGMA Americas establishes itself as the industry’s main meeting point in the region, bringing together top-tier experts, operators, and investors to drive business and foster strategic conversations. The 2026 version is not just the largest edition: it is, given the context and timing, the most necessary.
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