iGaming consolidates its leadership in the New Jersey market

iGaming consolidates its leadership in the New Jersey market

The gambling market in the state of New Jersey generated total revenues of $586,4 million in January 2026, representing a 5,9% increase compared to the same month of the previous year, according to data published by the New Jersey Division of Gaming Enforcement. The result, although positive in year-on-year terms, was 3,2% below the total recorded in December 2025, the market’s highest recent billing month.

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The growth engine was the iGaming segment, which recorded double-digit expansion for the fourteenth consecutive month, consolidating its position as the dynamic axis of the industry in the Garden State.

New Jersey: iGaming grows 16,8% but falls short of the historical record

Online gambling revenues amounted to $258,9 million in January, up 16,8% from the same period in 2025. However, the figure failed to surpass the historical record of $273,2 million reached in December 2025, indicating that the market maintains its upward trajectory but with some seasonal moderation after the year-end peak.

Within the segment, games called «other authorized games» —which group online slots and digital table games— accounted for $256,3 million, 17,1% more than in January 2025. The only subsegment that recorded a contraction was online poker, whose revenues fell 2,2% to $2,6 million, a trend that reflects the structural decline of this modality compared to the growth of slots and live games.

FanDuel leads the iGaming market; DraftKings and BetMGM complete the podium

Regarding operators, FanDuel and its partner Golden Nugget maintained their leadership in the iGaming market with combined revenues of $58,9 million, an 18,5% increase compared to January of the previous year. DraftKings and Resorts World took second place with $48,6 million, a 10,3% increase, while BetMGM and Borgata were in third place with $33,8 million, 17,3% more than in the same month of 2025.

The market concentration in these three operators is a structural feature of iGaming in New Jersey and reflects the advantage offered by brands with greater recognition in the sports betting segment, where they also lead.

Sports betting records a 6,5% drop

The sports betting segment was the only one that showed a decline in January. Revenues fell 6,5% to $114,2 million, with a 5,3% drop in the online channel —which totaled $112,3 million— and a much more pronounced drop of 47,1% in retail in-person betting, which barely added $1,9 million.

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The total volume wagered by players in January exceeded $1.030 million, 10,4% less than in the same month of 2025. Of that figure, $999,2 million corresponded to online bets and $35,2 million to bets made in physical establishments. The hold margin for the month was 11,04%, a level that reflects relatively favorable sports results for players during the period.

In the ranking of online sports betting operators, FanDuel and Meadowlands led with $104,6 million in revenue, a 1,7% increase. DraftKings and Resorts World remained in second place with $79,2 million, a slight drop of 0,6%. BetMGM and Borgata occupied a distant third place with $22,9 million, although that figure represented a growth of 112,6% compared to January 2025, suggesting a significant recovery from a very low base.

Physical casinos grow but lose ground to iGaming

New Jersey’s land-based casinos recorded revenues of $213,3 million in January, a 1,6% increase over the previous year. However, the sector —historically the pillar of the industry in the state— once again fell into second place behind iGaming, which already comfortably surpasses it in terms of monthly billing.

Within physical casinos, slot machines generated $150,6 million, 3,5% more than in January 2025. Table games, on the other hand, fell 2,9% to $62,7 million, a contraction that could be related both to changes in visitor preferences and to the shift of part of the table gaming to digital environments.

The state collected $97,1 million in gambling taxes in January

In fiscal matters, New Jersey collected $97,1 million in taxes on commercial gambling during January 2026. iGaming was the most important source of collection with $57,4 million, followed by sports betting with $23,9 million and physical casinos with $15,7 million. The distribution reflects the growing weight of online gambling not only as a revenue driver for operators but also as a source of funding for the state.

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