Aristocrat Gaming is going through a decisive year characterized by sustained growth, technological innovation, and an increasingly diversified strategy. With new cabinets, key integrations, and a firm expansion in North America, Latin America, and EMEA, the company is consolidating its position as a global benchmark. In an interview with CASINO magazine, Craig Toner, CEO of Aristocrat Gaming, shares the latest advances, priorities for 2026, and the vision guiding its development in a constantly evolving market.
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How would you summarize Aristocrat Gaming’s performance in terms of revenue and expansion so far in 2025? How much has the company grown during this period?
Aristocrat Gaming had an exceptional year in 2025. Growth was driven by strong demand for cabinets, expansion in North America, and the successful integration of NeoGames into our portfolio. This momentum reflects not only our financial strength but also our ability to diversify into physical gaming platforms, iGaming, and social games. In summary, 2025 has been a year of double-digit growth, geographic expansion, and strengthening of our portfolio.
What do you consider Aristocrat Gaming’s star product this year and why?
While that’s a very difficult question, I would say the launch of our The Baron cabinet, in both portrait and upright formats. This new hardware paved the way for some of our most exciting and recent titles, and we are very pleased that it has been so well received by operators and players.
What is your favorite game from Aristocrat Gaming’s extensive catalog?
Personally, my favorite is Buffalo™, a timeless classic that has become synonymous with Aristocrat. Its simple yet exciting gameplay, iconic sound design, and enduring popularity highlight our ability to create games that transcend trends and remain relevant for decades.
What are your main expectations and goals for Aristocrat Gaming next year?
We are always looking for ways to consolidate our success. The goal is to strengthen our leadership in Latin America and EMEA while accelerating our presence and entry into key growth markets in these regions. We see a great opportunity to expand our presence by adapting our offering to the diverse preferences of players and regulatory environments. Operational excellence and fostering a safer gaming experience will continue to be fundamental pillars for achieving these goals, ensuring sustainable growth while promoting trust and entertainment for our partners and players.
What growth objectives have you set for yourself for next year?
Our goal will always be to deliver the best gaming experience, wherever and whenever it is played. To achieve this, we will complement our success in physical casinos with our interactive business, offering unique and exciting content that our players love, and diversifying our portfolio options to provide the best service to all customers.
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Could you give us a preview of some technological launches and innovations you are working on for 2026?
Looking ahead, Aristocrat Gaming is investing heavily in AI-driven personalization, allowing games to dynamically adapt to player preferences and behaviors. We are also advancing cloud-based casino management systems to improve operator efficiency and connectivity. For players, innovations in machine design, enhanced features, and greater integration between physical and online ecosystems are expected. These innovations will ensure that Aristocrat Gaming remains at the forefront of gaming technology and continues to set industry standards.
PERSPECTIVE ON LATIN AMERICA
What opportunities and challenges do you see in expanding Aristocrat Gaming’s presence in Latin America?
Latin America represents a region with high growth potential, with expanding casino infrastructure and a growing demand for digital games. There are opportunities in markets such as Mexico, Colombia, and Brazil, where regulatory frameworks
are evolving to support both land-based and online gaming.
What product or service adaptations does the Latin American market typically request?
Latin American players often request local themes that reflect their cultural heritage, vibrant aesthetics, and community experiences. In the digital realm, mobile-optimized solutions are crucial, as mobile penetration surpasses desktop usage in many countries. By customizing our offering, we build lasting relationships with our global audience, remaining flexible and player-centric.
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