BetConstruct consolidates its focus on the Peruvian market as a central part of its strategy for Latin America, driving localized solutions, artificial intelligence, gamification tools, and an ecosystem designed to respond to new regulatory demands. In the following interview with CASINO magazine, Guillermo Bejarano, the company’s regional director, states that they seek to contribute to the modernization of the sector, operational efficiency, and the generation of safer and more personalized experiences.
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MARKET FOCUS AND STRATEGY
How important is the Peruvian market to BetConstruct’s regional strategy?
The Peruvian market is a fundamental pillar and a top priority for BetConstruct’s growth strategy in Latin America. We consider it the cornerstone of our regional expansion, given our absolute confidence in its long-term potential and market stability.
How does BetConstruct adapt its solutions to the preferences and needs of Peruvian operators?
We achieve this adaptation through deep localization. Primarily, we integrate the most in-demand local payment methods to ensure seamless transactions. Crucially, we meticulously select the content offering of our Casino and Sportsbook to align with the unique passion for sports and specific cultural preferences of Peruvian players.
PRODUCT AND INNOVATION
Could you highlight some recent technological innovations that BetConstruct has introduced in Peru?
Our recent technological innovations have been exceptionally well-received in Peru, as they directly address local growth and operational needs. Key features driving efficiency and scalability include:
Affigates. Our comprehensive affiliate ecosystem to optimize user acquisition.
Hoory. The AI-powered Customer Support Assistant that ensures intelligent 24/7 service.
Umbrella. Our sophisticated Risk Management tool for Sportsbook, offering operators unparalleled control and security.
How do BetConstruct’s AI and gamification features enhance player engagement in Peru?
BetConstruct significantly enhances player engagement through a dual strategy focusing on AI and advanced gamification. Our AI framework enables the delivery of hyper-personalized bonuses and content recommendations, ensuring every interaction is relevant and tailored. This is complemented by sophisticated gamification features that transform standard betting and gaming sessions into dynamic, competitive, and rewarding experiences, ultimately driving deeper engagement and improving player retention.
What key products or services do you believe are best suited for the Peruvian market?
While our all-in-one platform provides the fundamental technological architecture required by modern Peruvian operators, our true market advantage lies in the specific innovations built upon it. We believe the products best suited for Peru are those that directly address player demand and operator efficiency, particularly our localized Sportsbook and Casino solutions, enriched with features like AI-driven personalization.
REGULATION AND COMPLIANCE
What challenges and opportunities does the current regulatory environment in Peru present for BetConstruct and its partners?
The new Peruvian regulatory framework represents a significant opportunity that professionalizes the sector and builds trust. The primary challenge lies in technical implementation. BetConstruct brings its greatest value here, as our platform is proactively designed for full compliance, enabling partners to meet all technical requirements seamlessly from day one.
In your opinion, what regulatory changes would further drive the growth of the Peruvian iGaming market?
We believe the most impactful regulatory evolution would be the clear and formal integration of eSports betting into the legal framework. This would serve as a crucial growth catalyst, providing the regulatory certainty that attracts a younger, digitally native audience, and unlocks a substantial, high-potential vertical for the Peruvian market.
RESPONSIBLE GAMING AND PLAYER PROTECTION
How does BetConstruct address responsible gaming and combat gambling addiction on its platforms?
For BetConstruct, responsible gaming is a core, non-negotiable part of our technology, not an add-on. We actively combat gambling addiction by integrating mandatory player tools, such as self-exclusion and deposit limits, while simultaneously utilizing AI to monitor behavior in real-time to identify risks and intervene proactively. This ensures our partners have the necessary technical controls to operate responsibly and safeguard players from the core of the platform outwards.
What tools or features do you provide to operators in Peru to promote responsible gaming?
BetConstruct equips its operator partners in Peru with a comprehensive and necessary suite of Responsible Gaming tools. These include essential financial controls, such as deposit and loss limits, time management features like session reminders and cool-off periods, and full player self-control through temporary or permanent self-exclusion. These easily accessible tools ensure compliance and help operators foster a safer gaming environment.
MARKET TRENDS AND FUTURE OUTLOOK
What emerging trends in the Peruvian market are you most excited about for the next 2-3 years?
The trend we are most excited about for the next 2-3 years is the strategic convergence of mobile-first experiences with deep personalization. With mobile being the dominant access point, AI-driven personalization will drive a shift towards highly tailored and hyper-relevant user experiences. This convergence is key to unlocking maximum player engagement and securing long-term loyalty in Peru.
What message would you give to Peruvian operators who have not yet fully embraced technology and automation?
To operators who have not yet embraced automation: the time for digital transformation is now. It is not an expense, but a critical investment in your operational efficiency and long-term growth. Delaying this transition risks being left behind. BetConstruct is your indispensable partner, ready with a fully compliant platform and cutting-edge tools to help you grow with us and capture the immense regulatory opportunity Peru offers.
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