ICE Barcelona 2026 is coming strong. The World Gaming Week Barcelona 2026 will present an expanded offering for Latin America and Brazil from January 19-21 at Fira Gran Via. The event introduces Casa Brasil, the Latin America Academy, and specific networking events for operators and suppliers from the region.
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Casa Brasil Debuts as a Private Meeting Space at ICE Barcelona 2026
ICE Barcelona 2026 premieres Casa Brasil, a private meeting area designed for high-level executives, operators, and Brazilian government representatives. The space will be available throughout the three days of the event.
The inauguration of Casa Brasil will take place on January 19th between 10:30 and 11:00 AM, followed by private meetings and partnership sessions from 1:30 PM to 4:00 PM. On January 20th, the suite remains open from 10:00 AM to 6:00 PM for delegations and stakeholders. The event concludes on January 21st with a reception from 3:00 PM to 4:00 PM.
Casa Brasil facilitates strategic conversations, partnership development between operators, suppliers, and regulators, and provides a dedicated environment for business discussions related to Brazil.
Latin America Academy Offers a Full Day of Conferences
The Latin America Academy at ICE Barcelona 2026 will be held on January 21st at the Enterprise Stage with free access. The program includes sessions on market opportunities, regulatory updates, and innovation in the region.
The program kicks off at 11:00 AM with a panel on combating the illegal market, featuring representatives from the Buenos Aires City Lottery, the Association of State Lotteries of Argentina, and authorities from Peru. At 11:50 AM, experts from the National Police of Spain, the Ministry of Sports of Brazil, CONMEBOL, and La Liga will discuss integrity in sports.
At 12:40 PM, specialists from Salsa Technology, Lotus iGaming Group, and other providers will analyze how to build competitive platforms for Latin American users. The seminar continues at 1:20 PM with a panel on the black market in Brazil, involving officials from the Ministry of Economy of Brazil, Pay4Fun, and BTG Pactual Bank.
The day concludes at 2:10 PM with an overview of the Latin American market landscape, including representatives from FECOLJUEGOS, EstrelaBet, Gaming Labs, and Maia Yoshiyasu Advogados.
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World Regulatory Briefing Analyzes Brazil and Andean Countries
The World Regulatory Briefing at ICE Barcelona 2026 will dedicate two sessions to Latin America on January 20th. At 3:15 PM, a roundtable will examine Brazil, where the country registered 17.7 million bets in the first six months of its regulated market.
At 4:30 PM, another roundtable will focus on the Andean countries—Colombia, Peru, Chile, and Ecuador—with participation from the executive president of the Chilean Casino Association, the president of Coljuegos, and the general director of DGJCMT Mincetur of Peru.
Networking Events Connect the Regional Industry
ICE Barcelona 2026 is organizing multiple networking events. On January 18th from 6:00 PM to 11:00 PM, the Time Out Market Barcelona will host the welcome cocktail. On January 20th from 5:30 PM to 7:00 PM, the WGF LatAm Drinks will bring together operators, suppliers, and industry leaders at the CC4 Delegate Lounge.
January 20th also features a panel at La Plaza at 12:30 PM on regulatory convergence in Ibero-America, including representatives from AIEJA Mexico, the Puerto Rico Gaming Commission, Coljuegos, and the Directorate of Gaming Regulation of Spain.
On January 22nd, from 10:00 AM to 5:00 PM, the Terrassa Olympic Stadium will host the LMG Football Experience.
Over 40 Exhibitors Focus on the Latin American Market
ICE Barcelona 2026 will feature over 40 exhibitors serving the Latin American market. These include regulatory authorities such as the Ministry of Finance of Curaçao and the Nevis Online Gaming Authority. Operators like BLAZE and EstrelaBet also have confirmed presence. The Brazilian Lounge and Jogo Global are among the participating Brazilian companies.
Strategic Alliances Reinforce Commitment to the Region
ICE Barcelona 2026 maintains an alliance with CIBELAE to promote responsible gaming and sustainability in Latin America. Clarion Gaming has also established a collaboration with ANJL to inspire a new era of responsible gaming in Brazil, announced during a symposium in Brasilia in September 2025.
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