SBC has selected InsightPlay.ai as its Official AI Solutions Partner to support the attendee experience at SBC Summit Rio. This marks the beginning of a strategic collaboration focused on enhancing event experiences through advanced artificial intelligence technology.
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As part of this alliance, Insightplay.ai will implement an AI-powered Event Concierge named Bruna, specifically designed to offer real-time assistance and guidance to attendees before and throughout the event.
Accessible via WhatsApp and Telegram, two of the most widely used messaging platforms in Brazil, Bruna will provide SBC with real-time assistance and support without the need to download additional applications or navigate complex systems.
Bruna, who will be available 24/7 in both English and Portuguese, acts as a digital help desk, answering questions related to the agenda and panel details, speaker information, exhibitor locations and stand numbers, ticket access, details of parties and networking events, guidance within the expo, and general event logistics.
SBC Summit Rio will take place next week, from March 3 to 5, at Riocentro, the largest convention center in Latin America. The event will bring together the Brazilian gaming and betting industry to analyze the next steps for this market, which opened its doors to regulation early last year and has since advanced rapidly through a dynamic and accelerated learning period during its first phase of development.
«Our portfolio of AI Agent solutions is primarily designed for player interaction, but it also has enormous potential to improve the attendee experience at events,» said Cristian Barbosa, COO and co-founder of InsightPlay.ai. «Rio is the pilot of what we expect to be a transformative alliance in future SBC events,» he added.
«AI agents are rapidly becoming a new interface between organizations and their audiences,» said Javier Troncoso, CEO of InsightPlay.ai. «Applying this technology to live events allows attendees to have more personalized, efficient, and accessible experiences at scale,» he added.
This alliance reflects SBC’s ongoing commitment to innovation and the implementation of emerging technologies that improve the attendee experience, operational efficiency, and event accessibility.
«We are constantly looking for new ways to improve the attendee experience through innovation. We often talk about the impact that AI can have on our conferences, so we believe it is the right time to start implementing it in our processes as event organizers as well,» said Lucía Mouriño, VP Relationships – Latin America at SBC. «By introducing an AI Concierge, we provide attendees with instant access to the information they need, when they need it, and in a natural and familiar way. We are also excited about the idea of exploring new ways in which InsightPlay.ai can help us improve our attendees’ experience,» she said.
By reducing pressure on help desks and support teams, while providing attendees with immediate access to essential event information, the AI Concierge represents a step forward in how large-scale events can integrate intelligent automation without sacrificing ease of use, while maintaining a human-centric approach.
SBC Summit Rio will be the launchpad for this collaboration, and both organizations will explore broader applications of AI-driven attendee interaction at future events.
Attendees can access Bruna through:
WhatsApp: https://w.app/sbcsummit-rio-bruna
Telegram: https://t.me/bruna_sbc_bot
SBC Names InsightPlay.ai Official AI Partner for SBC Summit Rio
SBC has selected InsightPlay.ai as its Official AI Solutions Partner for attendee support at SBC Summit Rio, marking the beginning of a strategic collaboration focused on enhancing live event experiences through advanced conversational AI technology.
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Under the partnership, InsightPlay.ai will deploy an AI-powered Event Concierge named Bruna, designed to provide real-time guidance and attendee support before and throughout the event.
Accessible via WhatsApp and Telegram, two of the most widely used messaging platforms in Brazil, Bruna will support SBC with practical, on-demand assistance during peak event moments without requiring attendees to download additional applications or navigate complex systems.
Available 24/7 in both English and Portuguese, Bruna acts as a digital helpdesk, answering questions related to agenda and session details, speaker information, exhibitor locations and stand numbers, ticket inclusions and access, party and networking event details, venue navigation, and general event logistics.
SBC Summit Rio will take place next week, March 3–5, at Riocentro, Latin America’s largest convention centre. The event will unite the Brazilian betting and gaming industry to explore what lies ahead for a market that opened its doors to regulation early last year and has since moved quickly through a period of rapid learning and momentum during its first phase of development.
«While our suite of Agentic AI solutions is primarily designed for player engagement, it has tremendous potential to enhance the conference experience for attendees as well,» said Cristian Barbosa, COO and Co-Founder of InsightPlay.ai. «Rio is the pilot of what we expect to be a transformational partnership across future SBC events.»
«AI agents are rapidly becoming a new interface layer between organisations and their audiences,» said Javier Troncoso, CEO of InsightPlay.ai. «Applying this technology to live events opens the door to more personalised, efficient, and accessible attendee experiences at scale.»
The partnership reflects SBC’s continued commitment to innovation and to leveraging emerging technologies that improve participant experience, operational efficiency, and event accessibility.
«We are constantly exploring new ways to enhance the attendee experience through innovation. We often talk about the impact AI can have during our conference panels, so it feels like the right time to start applying it to what we do as an event organiser too,» said Lucía Mouriño, VP Relationships – Latinoamérica for SBC. «By introducing an AI Concierge, we are giving attendees instant access to the information they need, when they need it, in a way that feels natural and familiar. We are also excited to explore further ways InsightPlay.ai can help us improve the experience for our delegates.»
By reducing pressure on on-site information desks and support teams while providing delegates with immediate access to essential event information, the AI Concierge represents a step forward in how large-scale industry events can integrate intelligent automation without sacrificing ease of use or a human-centric approach.
SBC Summit Rio will serve as the launch environment for the collaboration, with both organisations exploring broader applications of AI-driven attendee engagement across future events.
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Attendees can access Bruna via:
WhatsApp: https://w.app/sbcsummit-rio-bruna
Telegram: https://t.me/bruna_sbc_bot
