ATG, the Swedish Horse Racing Totalizator Board, has joined the long list of operators working with Scout Gaming Network. Together they will offer their customers the opportunity to participate in a wide range of fantasy sports tournaments, including the kickoff with a Champions League knockout tournament with an assured prize of almost US$300,000.
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According to the agreement, ATG will also join Scout Gaming’s growing tournament network and gradually add more daily and seasonal contests in more sports and leagues to ultimately provide a comprehensive fantasy sports offering to its customers. Due to the sum of alliances and trust in the product, Scout Gaming has become one of the leading B2B providers in fantasy sports betting, sports betting, and daily fantasy sports with its growing network of operator partners.
Andreas Ternström, CEO of Scout Gaming Group, explained: “We are delighted to add ATG to the Scout Gaming Network and for their players to be able to compete in some of the most exciting and intense fantasy sports contests. By offering these types of competitions to their players, ATG can deliver enormous added value. Fantasy style has been shown to take player entertainment and enjoyment to the next level, resulting in increased engagement and ultimately higher lifetime values.”
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Meanwhile, Christian Erlandsson, Head of Sports Betting at ATG, acknowledged the brand’s dizzying growth in just three years and that “fantasy sports enhance the total offering, so the enthusiasm to add them is absolute.”
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