Smartphones have undoubtedly become one of the indispensable tools in everyone’s lives. It is thanks to this device that we are not only connected, but we can also carry out our daily tasks with them. But, just as it helps us at work, it also serves as an escape from stress.
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In this regard, mobile application downloads increased in 2021 compared to previous years, with social networks being the most requested. Taking advantage of this situation, in the same period, the launch of new applications and games also grew.
According to Portafolio.co, “both on IOS and Google Play, games accounted for 15% of all launches.” “In 2021, successful games like Roblox and Genshin Impact experienced greater growth in consumer spending. Among the most downloaded video games are Bridge Rice, Hair Challenge, Count Masters, Phone Case DIY, and High Heels,” the platform detailed.
Likewise, specialists indicate that the audience for these games globally is the second largest digital audience after social networks.
FAVORABLE STATISTICS
Mobile gaming is the segment of video games that is undoubtedly experiencing great growth worldwide. The specialized statistics website Newzoo, for example, explained that 36% of application downloads in 2020 were games, which represented around 80 billion downloads, and for the following year, a global increase of 63% in consumption was observed.
Likewise, in 2021 alone, there were an average of 2.7 billion players, and revenues in this sector exceeded 93.2 billion dollars. In this regard, it reported that mobile game revenues accounted for 21% of the global market in 2021.
BUSINESS OPPORTUNITY
A survey disseminated by Adsmovil, an Ad Tech company specializing in mobile advertising, shows that people who are fond of these types of games on smartphones are more receptive to ads than others.
In this regard, 70% of this audience stated that they prefer in-game ads over traditional video ads on other platforms. In addition, this type of advertising has a higher attention rate.
“As we have been maintaining, this is an industry that will continue to grow and consolidate year after year. Brands must venture into this gaming industry, keeping in mind that it offers a safe environment for brands with great reach,” considered Alberto Pardo, CEO & Founder of Adsmovil.
GROWTH FACTORS
The pandemic caused the use of smartphones for games to grow rapidly. This was because it allowed users to be part of national and international communities, and the option to interact through avatars; that is, it gave them a personalized experience.
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Regarding Internet connection, the 5G era in different countries allowed for smooth gaming, providing the necessary convenience to continue using mobile applications.
According to PuroMarketing, another key factor was the increase in play-to-learn games, where users could earn money through digital assets, such as cryptocurrencies, tokens, or collectible crypto assets.
FAVORABLE PROSPECTS
A recent study, “Forecast of the global mobile gaming market outlook,” indicated that casual games represented the highest download indicators due to their simplicity of use, requiring less effort, and having short durations. Thus, Among Us, an online multiplayer party game, became the favorite in 2020.
The research also clarified that “in-app purchases have prevailed in the Japanese market, while more than 60% of China’s population prefers free mobile games.”
On the other hand, the “2022 Mobile Gaming Report” informed that, regarding the US and Canadian market, the number of active players in 2021 was 228.7 million, representing a 4% decrease compared to 2020.
The analysis explained that this drop was due to the return to the new normal. That is, people have returned to their pre-pandemic habits, and consequently, out-of-home activities are increasing.
“And as restrictions have eased, we are seeing consumers download fewer new titles in favor of focusing their investment more heavily on the titles they are already playing,” said Mat Piscatella, NPD Mat analyst.
In addition, in Latin America, the number of players and investors in this sector has been increasing since 2019.
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