The gaming industry in Brazil is going through an unprecedented historic moment. After completing its first year under the regulatory framework of Law 14.790, the South American country is positioning itself as the most dynamic and promising market in Latin America. In this context, the SBC Summit Rio 2026 emerges as the strategic stage where licensed operators, international providers, regulators, and affiliates will converge to define the future of the sector in the region.
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The event, scheduled from March 3 to 5, 2026, at the Riocentro convention center in Rio de Janeiro, expects to host over 15,000 attendees, including 6,000 operators and 1,500 affiliates. This figure represents exponential growth since the inaugural edition in 2024, which surpassed 4,000 people, and confirms Brazil’s consolidation as a mandatory meeting point for those seeking to expand in the Latin American market.
Meteoritic growth that breaks industry records
The SBC Summit Rio has experienced unprecedented expansion. The 2025 edition registered a 200% growth compared to its first version, reaching 12,000 attendees and winning the prestigious “Exhibition Growth of the Year” award at the EN Indy Awards 2025.
This dizzying rise forced organizers to move the event to Riocentro, the largest convention center in Latin America, with an exhibition area that reached 30,000 square meters in 2025. The venue’s infrastructure will accommodate over 400 exhibitors and sponsors, consolidating the event as the most relevant commercial showcase for technology providers, payment solutions, and gaming content.
According to Rasmus Sojmark, CEO and founder of SBC, the event’s evolution directly reflects the maturation of the Brazilian market: “As the Brazilian market evolves, so must the conversations that drive it. This year, the event focuses on progress and how attendees can overcome challenges from a compliance, financial sustainability, and secure growth perspective.”
2026 Agenda: three thematic stages to address the challenges of the second regulated year
The SBC Summit Rio 2026 conference program is structured into three main stages, each designed to address the specific needs of different industry segments.
Technological innovation: digital lotteries and player protection
The SBC Summit Rio 2026 program will be organized around three main thematic axes, which will address key aspects of the industry:
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- Technological innovation: exploring the role of digitalization in lotteries and gambling, as well as the use of advanced tools to improve user experience and reinforce responsible protection.
- Player protection and compliance: discussions on how operators integrate technologies such as artificial intelligence to improve supervision and detection of at-risk behavior.
- Market growth: discussions on business models, best operating practices, and strategies to maintain competitiveness in an ever-evolving market.
Topics of interest include the digital transformations of state lotteries, cases of adoption of new gaming mechanics, and next-generation technological solutions.
Brazil as a gateway to the Latin American market
SBC Summit Rio 2026 deliberately strengthens Brazil’s ties with the rest of Latin America. The event recognizes that Brazil’s regulatory success is being closely watched by other countries in the region contemplating similar frameworks. Jurisdictions such as Argentina, Colombia, and Peru face their own regulation processes, and the Brazilian case is becoming a reference model.
With over 215 million inhabitants and an economy that ranks among the ten largest in the world, Brazil accounts for approximately 40% of Latin America’s GDP. The country’s regulated online betting and gaming market is projected to generate between $1.2 billion and $2.4 billion annually, according to estimates from the Ministry of Finance.
An essential event for the Latin American market
SBC Summit Rio 2026 positions itself as the most relevant event in the gaming industry in Latin America, concentrating in three intensive days everything necessary to understand, navigate, and thrive in the Brazilian market. With over 250 expert speakers, 400 exhibitors, three conference stages, and top-tier networking events, the gathering represents a strategic investment for any operator, provider, or affiliate aspiring to position themselves in the region.
The combination of a maturing regulated market, a vibrant and connected local industry, and the presence of global industry leaders creates a unique ecosystem of business opportunities. For those looking to expand in Latin America, the path begins in Rio de Janeiro from March 3 to 5, 2026.
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