Sportradar today announced the expansion of its global marketing agreement with SkillOnNet, a leading international iGaming entertainment company. From now on, Sportradar Marketing Services will act as SkillOnNet’s primary programmatic partner, with the aim of driving the growth of its casino business.
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Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, in addition to integrating Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets in Europe, North America and Latin America and includes SkillOnNet brands PlayOJO, PlayUZU and BacanaPlay.
“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach,” said Nikolaus Beier, SVP Product, Marketing Services at Sportradar. “Over the past few years we have grown together in different markets, supporting their international expansion through structured campaign management and measurable results.”
For his part, Akis Palianastasis, Digital Director at SkillOnNet, noted: “As we expand our portfolio in regulated markets, we value partners who can deliver consistency and measurable results across different territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship.”
Sportradar’s Marketing Services to Power Growth of SkillOnNet Online Casino Brands
Sportradar today announced the expansion of its global marketing agreement with SkillOnNet, a leading international iGaming entertainment company. Sportradar’s Marketing Services will now serve as SkillOnNet’s primary programmatic partner focused on growing its casino business.
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Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside the integration of Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America and Latin America and covers SkillOnNet’s PlayOJO, PlayUZU and BacanaPlay brands.
“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach,” said Nikolaus Beier, SVP Product, Marketing Services at Sportradar. “Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance.”
“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories,” said Akis Palianastasis, Digital Director at SkillOnNet. “Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship.”
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