Sportradar AG (NASDAQ: SRAD) today announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, cutting-edge broadcast solutions that enhance live game coverage.
NBC Sports Regional Networks will leverage Sportradar‘s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports hundreds of NBA telecasts across NBC Sports’s regional networks, delivering more dynamic coverage to fans in multiple NBA markets nationwide.
At the center of the partnership is GameFrame, which uses AI to transform live NBA player-tracking data into on-air graphics, animated replays, shot charts, and customized digital assets. GameFrame supports in-game analysis and storytelling by helping on-air talent explain plays, positioning, and outcomes as the action unfolds.
«This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage,» said Brian Josephs, VP, The Americas, Sportradar. «As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver the data-driven tools that bring greater clarity and context to live games, creating more engaging NBA viewing experiences for fans.»
«Enhancing the viewing experience is essential to our NBA coverage across regional sports networks,» said Jon Slobotkin, SVP, Content & Live Programming, NBC Sports Regional Networks. «Sportradar’s GameFrame offers a new way to add data-driven insights directly into live coverage, bringing visually stunning stories that resonate with today’s fans.»
Sportradar to Power NBA Fan Experiences Across NBC Sports Regional Sports Networks through Advanced Data and Enhanced Visual Storytelling
Sportradar AG (NASDAQ: SRAD) today announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, cutting-edge broadcast solutions that enhance live game coverage.
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NBC Sports Regional Networks will leverage Sportradar‘s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports hundreds of NBA telecasts across NBC Sports’s regional networks, delivering more dynamic coverage to fans in multiple NBA markets nationwide.
At the center of the partnership is GameFrame, which uses AI to transform live NBA player-tracking data into on-air graphics, animated replays, shot charts, and customized digital assets. GameFrame supports in-game analysis and storytelling by helping on-air talent explain plays, positioning, and outcomes as the action unfolds.
«This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage,» said Brian Josephs, VP, The Americas, Sportradar. «As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver the data-driven tools that bring greater clarity and context to live games, creating more engaging NBA viewing experiences for fans.»
«Enhancing the viewing experience is essential to our NBA coverage across regional sports networks,» said Jon Slobotkin, SVP, Content & Live Programming, NBC Sports Regional Networks. «Sportradar’s GameFrame offers a new way to add data-driven insights directly into live coverage, bringing visually stunning stories that resonate with today’s fans.»
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