The Buenos Aires City Lottery (LOTBA), the gambling regulatory body in the Buenos Aires district, announced the holding of Responsible Gambling Week between February 17 and 22. The initiative, communicated through the regulator’s official channels, is carried out in commemoration of International Responsible Gambling Day and includes a series of awareness activities at various strategic points in the city.
Read also: Brazil defines its Regulatory Agenda for the betting sector
The proposal is part of a regional context in which regulators are moving towards more active supervision models that combine market control with education and user protection.
Where and how the awareness week will take place
The activities will take place in three main settings: the Palermo Hippodrome, the Puerto Madero Casino and the official gambling agencies distributed throughout the City of Buenos Aires. In the first two spaces, interactive activations will be held aimed at generating direct contact with players at the location where gambling occurs, an approach that prevention specialists consider more effective than exclusively digital campaigns.
Throughout the six days, LOTBA will also disseminate helplines and protection tools for players on its official channels, with the aim that those who need it can access concrete assistance resources. The central message of the campaign aims for betting to be a form of entertainment and not a source of harm: “play informed, with limits, in safe and legal environments,” as specified by the organization itself.
LOTBA’s approach: safe environments and responsible practices
The Buenos Aires regulator has been consolidating a responsible gambling strategy that goes beyond the dissemination of preventive messages. In this sense, Responsible Gambling Week is not an isolated action, but part of a broader institutional program that seeks to transform the relationship of users with gambling from within the regulated ecosystem.
Promoting responsible practices among those who already participate in the legal market is one of the pillars of this approach. The other, equally relevant, is to reduce the population’s exposure to illegal gambling, a channel that operates without controls, without betting limits and without any type of protection for the player.
Read also: José María Balcázar is the new president of Peru: Congress elected the successor of José Jerí
Training for people linked to clandestine gambling
Weeks before this initiative, the president of LOTBA, Jesús María Acevedo, announced the launch of a novel training instance in the local regulatory field. The activity was aimed at people charged in cases linked to clandestine gambling in the City of Buenos Aires who work as cashiers within those illegal structures, that is, individuals who perform collection functions in unauthorized betting networks and who face judicial processes for their alleged participation.
The decision to include this profile in a training program — instead of limiting it to the judicial route — reflects an institutional commitment to prevention and reintegration as complementary tools to punishment.
The “Talking is Winning” campaign as an articulating axis
Both the training aimed at people linked to illegal gambling and the activities of Responsible Gambling Week are part of the institutional campaign “Talking is Winning,” promoted by LOTBA with the aim of strengthening user protection, generating awareness about the risks of problem gambling and promoting healthy practices in the Buenos Aires jurisdiction.
The campaign bets on dialogue as a starting point: talking about gambling, its risks and its limits is, from this perspective, the first way to win. In a market where the gambling offer is growing steadily — both in physical and digital channels — the regulator’s ability to sustain an honest public conversation about problem gambling is as important as the oversight of operators.
Read also: Macao starts the Chinese New Year with a strong influx of tourists
