The company launches a multi-channel campaign to honor the jackpot legacy of the most successful slot theme of all time and reward slot players with exciting prizes
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IGT, a global gaming leader, announces the 30th anniversary of the popular Wheel of Fortune Slots game. Famous for awarding players $1 million-plus life-changing jackpots and the familiar “WHEEL OF FORTUNE!” call that can be heard on a casino floor, Wheel of Fortune Slots is credited with changing the casino experience as the gaming industry’s first licensed slot game.
To recognize this monumental milestone, IGT has kicked off a months-long celebration that includes new product releases, coast-to-coast casino celebrations, contests via Instagram and Facebook, influencer collaborations, a new creative campaign, a week of integrations to appear on “Wheel of Fortune,” and more.
“For three decades, IGT’s Wheel of Fortune Slots has captivated slot players around the world and earned a reputation for delivering world-class entertainment combined with enormous prizes in casinos and online,” said Héctor Fernández, IGT Incoming CEO. “Through our relationship with Sony Pictures Television and Carnival Cruise Line®, IGT has created a robust campaign for 2026 that honors the legacy of Wheel of Fortune Slots, while rewarding players and delivering value to our customers worldwide.”
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A highly anticipated element of the campaign is IGT’s “Spin and Sail Cruise.” Presented in partnership with Carnival Cruise Line, IGT’s Spin and Sail Cruise allows select casinos across the U.S. to reward players with eight-day cruises aboard the Carnival Jubilee®, where travelers will compete in a slot tournament with a $1 million prize pool. Players also have the chance to win a seat aboard the November Spin and Sail Cruise through contests on IGT Jackpots’ Instagram and IGT Gaming North America’s Facebook pages.
“Our long-standing relationship with IGT has been a remarkable success, and we are thrilled to continue building on that momentum as we celebrate the 30th anniversary of IGT’s Wheel of Fortune Slots,” said Suzanne Prete, Senior Vice President of Game Shows, Sony Pictures Television. “Much like our Wheel of Fortune game show, IGT’s Wheel of Fortune Slots is a category leader that resonates with a broad audience, and we value IGT’s enduring commitment to the franchise.”
IGT licenses the exclusive rights to the legendary Wheel of Fortune brand in casino, lottery, iGaming, and iLottery, and non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos, from Sony Pictures Television, which owns and produces the long-running television show.
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